Justin Bieber - Braun's Discovery

While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident. Impressed, Braun tracked down the theater Justin Bieber was performing in, located Bieber's school, and finally contacted Mallette. Mallette was reluctant; she remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!" However, after praying with her church elders and receiving their encouragement, she permitted Braun to fly Bieber, then 13, to Atlanta, Georgia, to record demo tapes.

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